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Strategy and technology

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Strategy and technology

Towards technology based sustainable competitive advantage

Victoire De Margerie

Editions L'Harmattan
Collection: Entreprises et Management
Publication date : 2009-05-01

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Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by "synergies" - seen without risk, as a "mechanical" outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.

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About the book

Author

Victoire De Margerie

Imprint

Editions L'Harmattan

Collection

Entreprises et Management

Publication date

2009-05-01

Pages

294 pages

Print ISBN

9782296083110

Language

French

Ebook informations

EAN PDF

9782296224643

Price

£19.93

Copy count Unlimited

Print count Unlimited

File size 5710 Ko

Informations accessibility

EAN EPUB

9782336256795

Price

£19.93

Copy count Unlimited

Print count Unlimited

File size 5710 Ko

Informations accessibility

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About author(s)

Victoire De Margerie

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