Strategy is Digital eBook
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This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

About the book
Author
Pablo  Caballero , Carlos  Cordon , Teresa  Ferreiro Vilarino , Pau  Garcia-Milà
Imprint
Springer
Collection
Management for Professionals
Publication date
2016-06-01
Pages
144 pages
Print ISBN
9783319311319
Language
English
Ebook informations
EAN EPUB
9783319311326
Price
£49.99
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Copy count 1
Print count 14
File size 3932 Ko
Ce livre est accessible aux handicaps   Informations accessibility
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