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A Design Science Approach to Building a Strategic Momentum
Louise Reader
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Collaborating in virtual teams is a new reality in modern project management and work environments. Its emergence calls for an extensive analysis and re-alignment on the part of organizations, so as to help virtual teams maintain 'strategic momentum' – a concept that this book introduces. Strategic momentum represents perseverance with regard to pursuing a virtual team’s strategy; a 'flywheel' concept that drives the team members to concentrate on the project tasks until they have reached their shared goal.
The authors present a design science based model, together with an in-depth qualitative study involving eight virtual R&D project teams. In this model, strategic momentum is assessed in terms of empowerment, team task insight, and collective commitment. These three determinants can be promoted and sustained by various contextual factors and interventions on the part of the management. The authors also provide a wealth of practical tips to helppractitioners and consultants generate and sustain strategic momentum in their own contexts when working with virtual teams.
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