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EDLP versus Hi-Lo Pricing Strategies in Retailing

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EDLP versus Hi-Lo Pricing Strategies in Retailing

Literature Review and Empirical Examinations in the German Retail Market

Sabine El Husseini

Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Publication date : 2014-04-01

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Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer’s pricing strategy and the price promotion activity on store performance and derives fruitful implications both for future research and for managerial action.

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About the book

Author

Sabine El Husseini

Imprint

Peter Lang GmbH, Internationaler Verlag der Wissenschaften

Collection

n.c

Publication date

2014-04-01

Pages

148 pages

Print ISBN

9783631643570

Language

English

Ebook informations

EAN PDF

9783653034509

Price

£32.34

Copy count 29

Print count 29

File size 1434 Ko

Informations accessibility

EAN EPUB

9783653995749

Price

£32.34

Copy count 29

Print count 29

File size 12749 Ko

Informations accessibility

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About author(s)

Sabine El Husseini

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