The Audience Commodity in a Digital Age eBook
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The Audience Commodity in a Digital Age

Revisiting a Critical Theory of Commercial Media

Vincent Manzerolle, Lee Mcguigan


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This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology – a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection.
The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe’s writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

About the book
Author
Vincent  Manzerolle , Lee  McGuigan
Imprint
Peter Lang Inc., International Academic Publishers
Collection
n.c
Publication date
2013-05-01
Pages
344 pages
Print ISBN
9781433123597
Language
English
Ebook informations
EAN PDF
9781453911570
Price
£27.38
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Copy count 68
Print count 68
File size 12923 Ko
Ce livre est accessible aux handicaps   Informations accessibility
EAN EPUB
9781454197966
Price
£27.38
Read more
Copy count 68
Print count 68
File size 1475 Ko
Ce livre est accessible aux handicaps   Informations accessibility
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