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A Screenful of Sugar?

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A Screenful of Sugar?

Prescription Drug Websites Investigated

Lewis H. Glinert, Jon C. Schommer

Peter Lang Inc., International Academic Publishers
Publication date : 2013-09-01

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With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers’ brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

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About the book

Author

Lewis H. Glinert , Jon C. Schommer

Imprint

Peter Lang Inc., International Academic Publishers

Collection

n.c

Publication date

2013-09-01

Pages

206 pages

Print ISBN

9781433125089

Language

English

Ebook informations

EAN PDF

9781453912393

Price

£26.32

Copy count 41

Print count 41

File size 3082 Ko

Informations accessibility

EAN EPUB

9781454196808

Price

£26.32

Copy count 41

Print count 41

File size 6666 Ko

Informations accessibility

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About author(s)

Lewis H. Glinert

Jon C. Schommer

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