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Strategic Planning for Public Relations

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Strategic Planning for Public Relations

Beginning the Journey

Tricia Hansen-Horn, Adam E. Horn

Peter Lang Inc., International Academic Publishers
Publication date : 2013-05-01

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Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

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About the book

Author

Tricia Hansen-Horn , Adam E. Horn

Imprint

Peter Lang Inc., International Academic Publishers

Collection

n.c

Publication date

2013-05-01

Pages

268 pages

Print ISBN

9781433120916

Language

English

Ebook informations

EAN PDF

9781453912645

Price

£27.38

Copy count 53

Print count 53

File size 3400 Ko

Informations accessibility

EAN EPUB

9781454190004

Price

£27.38

Copy count 53

Print count 53

File size 3901 Ko

Informations accessibility

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About author(s)

Tricia Hansen-Horn

Adam E. Horn

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