Home Home >
Reference >
Social science >
Anthropology >
The Convergence Crisis

Click for an excerpt

The Convergence Crisis

An Impending Paradigm Shift in Advertising

Joanna L. Jenkins

Peter Lang Inc., International Academic Publishers
Publication date : 2014-01-30

Voir les informations d'accessibilité

Add to basket

£27,38

Download | LCP DRM 🛈 Adobe DRM 🛈

Streaming

Add to my wish list

Louise Reader

Read on Louise Reader App.

Get £4.11 by recommending this book

The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.

Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.

PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette
EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)

Votre support de lecture	Format	Protection	Application
Ordinateur	-EPUB -PDF	DRM Adobe LCP	Lecture en ligne (streaming) Adobe Digital Editions(DRM Adobe) Thorium Reader (LCP)
Tablette et smartphone iOS / Android	EPUB PDF	LCP DRM Adobe	Application Louise Reader : IOS / Android(ne lit pas les fichiers protégés par Adobe DRM) Adobe Digital Edition : IOS/Android(Lit uniquement la DRM Adobe)
Liseuse	EPUB	DRM Adobe	Module de lecture de la liseuse
Liseuse Diva	EPUB	LCP DRM Adobe	Module de lecture de la liseuse Diva

Consultez l’aide pour en savoir plus.

About the book

Author

Joanna L. Jenkins

Imprint

Peter Lang Inc., International Academic Publishers

Collection

n.c

Publication date

2014-01-30

Pages

206 pages

Print ISBN

9781433126062

Language

English

Ebook informations

EAN PDF

9781453914892

Price

£27.38

Copy count 41

Print count 41

File size 7711 Ko

Informations accessibility

EAN EPUB

9781454195665

Price

£27.38

Copy count 41

Print count 41

File size 2826 Ko

Informations accessibility

Compatibility

To check the compatibility with your devices,
see help page

About author(s)

Joanna L. Jenkins

You may also be interested in...