Public Relations, Values and Cultural Identity eBook
Readzis program recommandation
Add to basket
£42,15
Download | LCP DRM 🛈 Adobe DRM 🛈
Streaming
Add to my wish list
Image Louise Reader présentation

Louise Reader

Read on Louise Reader App.

badge apple Application Louise Reader
badge Android Application Louise Reader
Get  £6.32  by recommending this book

As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles?
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.

About the book
Author
Valérie  Carayol , Enric  Ordeix , Ralph  Tench
Imprint
P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
Collection
n.c
Publication date
2015-04-13
Pages
398 pages
Print ISBN
9782875742513
Language
English
Ebook informations
EAN PDF
9783035265279
Price
£42.15
Read more
Copy count 79
Print count 79
File size 3840 Ko
Ce livre est accessible aux handicaps   Informations accessibility
EAN EPUB
9783035298796
Price
£42.15
Read more
Copy count 79
Print count 79
File size 32666 Ko
Ce livre est accessible aux handicaps   Informations accessibility
Compatibility

mobile-and-tablet To check the compatibility with your devices,
see help page

You may also be interested in...

Sign up to get our latest ebook recommendations and special offers


Paiements sécurisés

Copyright © Numilog 2025, All rights reserved