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Leveraging Knowledge Communication for Innovation

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Leveraging Knowledge Communication for Innovation

Framework, Methods and Applications of Social Network Analysis in Research and Development

Tobias Müller-Prothmann

Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Publication date : 2012-02-17

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The paradigm of social network analysis (SNA) is widely recognized as a potential approach to analyze, evaluate, and influence communication processes. The author argues that SNA proves useful as a theoretical concept and as a practical tool for knowledge communication in research and development (R&D). The context of innovative knowledge generation in organizational R&D environments is introduced very broadly with reference to the existing literature. The pragmatic approach of networks is outlined as a powerful concept to grasp the social relationships between individuals as well as between social aggregates for conceptual and analytical purposes. Based on three case studies, methods of SNA are simplified and illustrated according to their basic steps to meet practical needs and show their usefulness for business practice. Moreover, the book provides examples for interventions and follow-up activities to improve processes of organizational knowledge communication based on SNA.

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About the book

Author

Tobias Müller-Prothmann

Imprint

Peter Lang GmbH, Internationaler Verlag der Wissenschaften

Collection

n.c

Publication date

2012-02-17

Pages

292 pages

Print ISBN

9783631551653

Language

English

Ebook informations

EAN PDF

9783653011593

Price

£56.92

Copy count 58

Print count 58

File size 8417 Ko

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About author(s)

Tobias Müller-Prothmann

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