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Discourse, Identities and Genres in Corporate Communication

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Discourse, Identities and Genres in Corporate Communication

Sponsorship, Advertising and Organizational Communication

Paola Evangelisti Allori, Giuliana Elena Garzone

Peter Lang AG, Internationaler Verlag der Wissenschaften
Publication date : 2011-08-11

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The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company’s image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.

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About the book

Author

Paola Evangelisti Allori , Giuliana Elena Garzone

Imprint

Peter Lang AG, Internationaler Verlag der Wissenschaften

Collection

n.c

Publication date

2011-08-11

Pages

324 pages

Print ISBN

9783034305914

Language

English

Ebook informations

EAN PDF

9783035101812

Price

£60.08

Copy count 64

Print count 64

File size 1700 Ko

Informations accessibility

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About author(s)

Paola Evangelisti Allori

Giuliana Elena Garzone

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