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Winning American Hearts and Minds

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Winning American Hearts and Minds

China's Image Building Efforts in the 21st Century

Xiuli Wang

Springer
Publication date : 2020-01-30

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This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.

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About the book

Author

Xiuli Wang

Imprint

Springer

Collection

n.c

Publication date

2020-01-30

Pages

150 pages

Print ISBN

9789811531835

Language

English

Ebook informations

EAN PDF

9789811531842

Price

£44.99

Copy count 1

Print count 15

File size 2714 Ko

Informations accessibility

EAN EPUB

9789811531842

Price

£44.99

Copy count 1

Print count 15

File size 7608 Ko

Informations accessibility

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About author(s)

Xiuli Wang

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