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On Message

Communicating the Campaign

Collectif

SAGE Publications Ltd
Publication date : 1999-05-26

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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

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About the book

Author

Collectif

Imprint

SAGE Publications Ltd

Collection

n.c

Publication date

1999-05-26

Pages

224 pages

Print ISBN

9780761960744

Language

English

Ebook informations

EAN PDF

9780857022127

Price

£54.86

Copy count 11

Print count 11

File size 4772 Ko

Informations accessibility

EAN EPUB

9781446233528

Price

£54.86

Copy count 11

Print count 11

File size 2376 Ko

Informations accessibility

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