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Grounded Theory

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Grounded Theory

A Practical Guide for Management, Business and Market Researchers

Christina Goulding

SAGE Publications Ltd
Publication date : 2002-05-17

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Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.

Grounded Theory is different from other texts on four levels:

It offers an overview of qualitative methods in general and locates grounded theory in this context;
It compares and contrasts the various grounded theory approaches in an accessible manner;
It offers an in-depth case study for students and researchers to follow/use;
And it provides a critique of the methodology itself.

Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

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About the book

Author

Christina Goulding

Imprint

SAGE Publications Ltd

Collection

n.c

Publication date

2002-05-17

Pages

186 pages

Print ISBN

9780761966838

Language

English

Ebook informations

EAN PDF

9781412932226

Price

£43.24

Copy count 9

Print count 9

File size 788 Ko

Informations accessibility

EAN EPUB

9781446228975

Price

£43.24

Copy count 9

Print count 9

File size 1260 Ko

Informations accessibility

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About author(s)

Christina Goulding

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