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Digital Luxury

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Digital Luxury

Transforming Brands and Consumer Experiences

Wided Batat

SAGE Publications Ltd
Publication date : 2019-04-29

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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.

This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

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About the book

Author

Wided Batat

Imprint

SAGE Publications Ltd

Collection

n.c

Publication date

2019-04-29

Pages

280 pages

Print ISBN

9781526458940

Language

English

Ebook informations

EAN PDF

9781526483584

Price

£39.02

Copy count 14

Print count 14

File size 1505 Ko

Informations accessibility

EAN EPUB

9781526483560

Price

£39.02

Copy count 14

Print count 14

File size 3502 Ko

Informations accessibility

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About author(s)

Wided Batat

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