Total Revenue Management (TRM) - Marc Helmold eBook
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Total Revenue Management (TRM)

Case Studies, Best Practices and Industry Insights

Marc Helmold


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This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. 

About the book
Author
Marc  Helmold
Imprint
Springer
Collection
Management for Professionals
Publication date
2020-06-03
Pages
191 pages
Print ISBN
9783030469849
Language
English
Ebook informations
EAN PDF
9783030469856
Price
£49.99
Read more
Copy count 1
Print count 19
File size 6922 Ko
Ce livre est accessible aux handicaps   Informations accessibility
EAN EPUB
9783030469856
Price
£49.99
Read more
Copy count 1
Print count 19
File size 18524 Ko
Ce livre est accessible aux handicaps   Informations accessibility
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Defaut-Illustration Marc Helmold

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