Home Home >
Reference >
Business & economics >
Business ethics >
The SAGE Handbook of Marketing Ethics

Click for an excerpt

The SAGE Handbook of Marketing Ethics

Stephan Dahl, Patrick De Pelsmacker, Lynne Eagle, Charles R Taylor

SAGE Publications Ltd
Publication date : 2020-10-05

Voir les informations d'accessibilité

Add to basket

£94,95

Download | LCP DRM 🛈 Adobe DRM 🛈

Streaming

Add to my wish list

Louise Reader

Read on Louise Reader App.

Get £14.24 by recommending this book

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.

Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

PART 1: Foundations of Marketing Ethics

PART 2: Theoretical and Research Approaches to Marketing Ethics

PART 3: Marketing Ethics and Social Issues

PART 4: Issues in Consumer Ethics

PART 5: Ethical Issues in Specific Sectors

PART 6: Ethical Issues in the Marketing Mix

PART 7: Concluding Comments and Reflections

Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.

PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette
EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)

Votre support de lecture	Format	Protection	Application
Ordinateur	-EPUB -PDF	DRM Adobe LCP	Lecture en ligne (streaming) Adobe Digital Editions(DRM Adobe) Thorium Reader (LCP)
Tablette et smartphone iOS / Android	EPUB PDF	LCP DRM Adobe	Application Louise Reader : IOS / Android(ne lit pas les fichiers protégés par Adobe DRM) Adobe Digital Edition : IOS/Android(Lit uniquement la DRM Adobe)
Liseuse	EPUB	DRM Adobe	Module de lecture de la liseuse
Liseuse Diva	EPUB	LCP DRM Adobe	Module de lecture de la liseuse Diva

Consultez l’aide pour en savoir plus.

About the book

Author

Stephan Dahl , Patrick De Pelsmacker , Lynne Eagle , Charles R Taylor

Imprint

SAGE Publications Ltd

Collection

n.c

Publication date

2020-10-05

Pages

576 pages

Print ISBN

9781529709292

Language

English

Ebook informations

EAN PDF

9781529736786

Price

£94.95

Copy count 28

Print count 28

File size 24463 Ko

Informations accessibility

EAN EPUB

9781529738575

Price

£94.95

Copy count 28

Print count 28

File size 7199 Ko

Informations accessibility

Compatibility

To check the compatibility with your devices,
see help page

About author(s)

Stephan Dahl

Patrick De Pelsmacker

Lynne Eagle

Charles R Taylor

You may also be interested in...