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Googled

The End of the World as We Know It

Ken Auletta

Virgin Digital
Publication date : 2021-01-07

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Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage: it's forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.

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About the book

Author

Ken Auletta

Imprint

Virgin Digital

Collection

n.c

Publication date

2021-01-07

Pages

432 pages

Print ISBN

9780753522431

Language

English

Ebook informations

EAN EPUB

9780753546888

Price

£9.49

Copy count 43

Print count 43

File size 594 Ko

Informations accessibility

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About author(s)

Ken Auletta

Ken Auletta, one of the pre-eminent US-based business journalists of the past thirty years, has written the Annals of Communications column for The New Yorker since 1992. He is the author of ten books, including four US bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed and Glory on Wall Street: The Fall of the House of Lehman and World War 3.0: Microsoft and Its Enemies. He lives in Manhattan with his wife, the agent Amanda Urban.

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