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Corporate Innovation Strategies

Corporate Social Responsibility and Shared Value Creation

Nacer Gasmi

Wiley-ISTE
Publication date : 2020-12-31

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Corporate social responsibility (CSR) is simply the maximization of a company?s value over time, undertaken because, in the long run, social and environmental problems ultimately become financial problems. The justification for CSR is therefore associated with representing the nature and role of the company, as well as its purpose. Companies therefore regard CSR as a strategic investment that is part of a proactive, resilient, inclusive approach, based on the creation of shared value. This approach is capable of reducing negative societal impacts of their activities, or inducing positive impacts if they sustain a hybrid culture, all the while improving their competitive advantage. This book presents a theoretical development that analyzes the challenges of CSR strategies based on the creation of shared value. Two case studies are presented, analyzing the different forms of social innovation strategies capable of inducing this shared value creation.

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About the book

Author

Nacer Gasmi

Imprint

Wiley-ISTE

Collection

n.c

Publication date

2020-12-31

Pages

224 pages

Print ISBN

9781786306548

Language

English

Ebook informations

EAN PDF

9781119804154

Price

£145.54

Copy count 0

Print count 224

File size 3451 Ko

Informations accessibility

EAN EPUB

9781119804161

Price

£145.54

Copy count 0

Print count 224

File size 563 Ko

Informations accessibility

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About author(s)

Nacer Gasmi

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