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Viral Rhetoric

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Viral Rhetoric

Psychoanalysis, Philosophy, and Politics after Covid-19

Robert Samuels

Palgrave Macmillan
Publication date : 2021-05-22

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This book looks at the representation of viruses in rhetoric, politics, and popular culture. In utilizing Jean Baudrillard’s concept of virality, it examines what it means to use viruses as a metaphor. For instance, what is the effect of saying that a video has gone viral? Does this use of biology to explain culture mean that our societies are determined by biological forces? Moreover, does the rhetoric of viral culture display a fundamental insensitivity towards people who are actually suffering from viruses?

A key defining aspect of this mode of persuasion is the notion that due to the open nature of our social and cerebral networks, we are prone to being infected by uncontrollable external forces. Drawing from the work of Freud, Lacan, Laclau, Baudrillard, and Zizek, it examines the representation of viruses in politics, psychology, media studies, and medical discourse.

The book will help readers understandthe potentially destructive nature of how viruses are represented in popular media and politics, how this can contribute to conspiracy theories around COVID-19 and how to combat such misinterpretations.

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About the book

Author

Robert Samuels

Imprint

Palgrave Macmillan

Collection

n.c

Publication date

2021-05-22

Pages

120 pages

Print ISBN

9783030738945

Language

English

Ebook informations

EAN PDF

9783030738952

Price

£59.99

Copy count 1

Print count 12

File size 2171 Ko

Informations accessibility

EAN EPUB

9783030738952

Price

£59.99

Copy count 1

Print count 12

File size 307 Ko

Informations accessibility

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About author(s)

Robert Samuels

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