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Innovation and Export

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Innovation and Export

The Joint Challenge of the Small Company

Manon Enjolras

Wiley-ISTE
Publication date : 2021-11-19

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The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

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About the book

Author

Manon Enjolras

Imprint

Wiley-ISTE

Collection

n.c

Publication date

2021-11-19

Pages

192 pages

Print ISBN

9781786306203

Language

English

Ebook informations

EAN PDF

9781119881537

Price

£145.54

Copy count 0

Print count 192

File size 5601 Ko

Informations accessibility

EAN EPUB

9781119881520

Price

£145.54

Copy count 0

Print count 192

File size 3215 Ko

Informations accessibility

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About author(s)

Manon Enjolras

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