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Behavioral Economics for Tourism

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Behavioral Economics for Tourism

Perspectives on Business and Policy in the Travel Industry

Milena S. Nikolova

Academic Press
Publication date : 2020-09-24

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Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations. - Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist - Allows the tourism industry to better understand tourists, both cognitively and emotionally - Supports business success, technology development and sustainability in the tourism industry - Features case studies on behavioral tactics and strategies for use in tourism

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About the book

Author

Milena S. Nikolova

Imprint

Academic Press

Collection

n.c

Publication date

2020-09-24

Pages

278 pages

Print ISBN

9780128138083

Language

English

Ebook informations

EAN EPUB DRM-FREE

9780128138120

Price

£163.52

Informations accessibility

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About author(s)

Milena S. Nikolova

Milena S. Nikolova is a researcher and expert in tourism. She received her PhD from The George Washington University School of Business and her MS in Psychology from the Sofia University in Bulgaria. She has 15 years of combined experience as academic educator and researcher at The George Washington University School of Business and the Department of Business at the American University in Bulgaria. Her profile combines academic background with practitioner experience as global expert who has worked with tourism businesses and institutions across four continents. Milena's research and professional interests focus on traveler psychology and behavioral tactics for tourism business and policy. She is a frequent speaker at tourism industry events on these topics. Currently, Milena is actively engaged in piloting innovation programs applying behavioral solutions for sustainability and market success for travel destinations.

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