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The Handbook of Creativity & Innovation in Business

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The Handbook of Creativity & Innovation in Business

A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills

Rouxelle De Villiers

Springer
Publication date : 2022-08-04

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This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice.

This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly.

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About the book

Author

Rouxelle de Villiers

Imprint

Springer

Collection

n.c

Publication date

2022-08-04

Pages

460 pages

Print ISBN

9789811921797

Language

English

Ebook informations

EAN PDF

9789811921803

Price

£129.50

Copy count 4

Print count 46

File size 15452 Ko

Informations accessibility

EAN EPUB

9789811921803

Price

£129.50

Copy count 4

Print count 46

File size 24115 Ko

Informations accessibility

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About author(s)

Rouxelle de Villiers

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