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Order in Chaos - Cybernetics of Brand Management

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Order in Chaos - Cybernetics of Brand Management

Oliver Errichiello, Marius Wernke

Springer
Collection: essentials
Publication date : 2022-08-11

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Cybernetics is a science for understanding and systematically using information. As a subject of cybernetics, the brand is becoming increasingly important, especially in times of acceleration and infinite, global commodity markets. Only those who are able to preserve their patterns in the age of change and adapt them again and again to the requirements of the times will survive. Neither customer data nor creative ideas help here, but a sound knowledge of the structural functioning of all living beings - organic and social. By bringing together brand sociology and management cybernetics, this essential clarifies the invisible social forces of attraction. By illustrating the overarching dynamics of all (living) systems, universal insights can be gained and planned strategies developed.

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About the book

Author

Oliver Errichiello , Marius Wernke

Imprint

Springer

Collection

essentials

Publication date

2022-08-11

Pages

47 pages

Print ISBN

9783662659571

Language

English

Ebook informations

EAN PDF

9783662659588

Price

£17.99

Copy count 0

Print count 4

File size 1147 Ko

Informations accessibility

EAN EPUB

9783662659588

Price

£17.99

Copy count 0

Print count 4

File size 2386 Ko

Informations accessibility

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About author(s)

Oliver Errichiello

Marius Wernke

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