Sports Marketing - Manfred Bruhn,Peter Rohlmann eBook
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Sports Marketing

Fundamentals - Strategies - Instruments

Manfred Bruhn, Peter Rohlmann

  • Springer

  • Publication date : 2022-09-24

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This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.
In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).
The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future.

The content
  • Sports marketing at the centre of different markets
  • Basics of sports marketing
  • Performance aspects in sports marketing
  • Prices and contracts in sports marketing
  • Communication issues in sports marketing
  • Distribution channels in sports marketing
  • Perspectives of sport - opportunities and risks in sports marketing

About the book
Author
Manfred  Bruhn , Peter  Rohlmann
Imprint
Springer
Collection
n.c
Publication date
2022-09-24
Pages
85 pages
Print ISBN
9783658391218
Language
English
Ebook informations
EAN PDF
9783658391225
Price
£44.99
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Copy count 0
Print count 8
File size 1167 Ko
Ce livre est accessible aux handicaps   Informations accessibility
EAN EPUB
9783658391225
Price
£44.99
Read more
Copy count 0
Print count 8
File size 14694 Ko
Ce livre est accessible aux handicaps   Informations accessibility
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About author(s)


Defaut-Illustration Manfred Bruhn
Defaut-Illustration Peter Rohlmann

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