The Economics of Professional Road Cycling

This volume brings together current academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport, from organizational structure to marketing, finance, media coverage, labor, strategic behavior, and competitive balance. By discussing the existing research and complementing it with the newest concepts, ideas and data on professional road cycling, this book sets an agenda for further academic research while providing insights for all stakeholders in cycling: governments, cycling's governing bodies, team managers, race organizers, sponsors, media. Furthermore, the unique characteristics of the sport of cycling explored within this text inform broader management and industrial organization research, as they extend analyses of team labor, broadcast revenue generation, and sponsorship financing models.