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Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage

A Strategic Tool for Competitive Advantage

Varun Gupta

Springer
Collection: Synthesis Lectures on Technology Management & Entrepreneurship
Publication date : 2022-11-18

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This book aims to increase the success rates of startups by focusing on value proposition innovation, which is propelled by the involvement of potential consumers as well as other resources such as freelancers and strategic relationships with academia. The author shows how startups who are resource constrained can invest efforts exploring the potential market of their products. The author also explores how global markets can be beneficial for a startup’s success, while showing the workarounds in hard-to-access markets. The book investigates gaining knowledge shared by freelancers, customers, and academia, whose involvement can be crucial in supporting value proposition innovation activities such as ideas generation, implementation, and commercialization. Combined, the author leads readers to discover their ability to foster value proposition innovations that result into long term competitive advantage in a highly fluctuating business environment.

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About the book

Author

Varun Gupta

Imprint

Springer

Collection

Synthesis Lectures on Technology Management & Entrepreneurship

Publication date

2022-11-18

Pages

107 pages

Print ISBN

9783031183218

Language

English

Ebook informations

EAN PDF

9783031183225

Price

£69.99

Copy count 1

Print count 10

File size 2458 Ko

Informations accessibility

EAN EPUB

9783031183225

Price

£69.99

Copy count 1

Print count 10

File size 2509 Ko

Informations accessibility

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About author(s)

Varun Gupta

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