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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

Diana Bogueva, Dilip Ghosh, R. Smarta

Academic Press
Publication date : 2023-04-12

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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. - Includes case studies, points-of-view, literature reviews, recent developments, data and methods - Explores intrinsic and extrinsic motivators for consumer purchasing behaviors - Covers each aspect of "Seed to Patient" pathway

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About the book

Author

Diana Bogueva , Dilip Ghosh , R. Smarta

Imprint

Academic Press

Collection

n.c

Publication date

2023-04-12

Pages

400 pages

Print ISBN

9780323856157

Language

English

Ebook informations

EAN PDF

9780323856164

Price

£121.32

Copy count 40

Print count 40

File size 7598 Ko

Informations accessibility

EAN EPUB DRM-FREE

9780323856164

Price

£121.32

Informations accessibility

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About author(s)

Diana Bogueva

Dilip Ghosh

R. Smarta

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