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The Art of SXO

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The Art of SXO

Placing UX Design Methods into SEO Best Practices

Zuzanna Krüger

Apress
Collection: Design Thinking
Publication date : 2023-05-15

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Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0.

Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.

The Art of SXO aims to be a comprehensive guide tothis emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.

What You'll Learn

Apply SXO best practices and how it differs from tradition SEO
Optimize websites for both search engine bots and users
Increase a website's ranking in SERPs
Improve a website's conversion rates
Grow revenue from organic traffic

Who This Book Is For

Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the nextlevel with SXO.

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About the book

Author

Zuzanna Krüger

Imprint

Apress

Collection

Design Thinking

Publication date

2023-05-15

Pages

245 pages

Print ISBN

9781484292112

Language

English

Ebook informations

EAN PDF

9781484292129

Price

£54.99

Copy count 2

Print count 24

File size 4772 Ko

Informations accessibility

EAN EPUB

9781484292129

Price

£54.99

Copy count 2

Print count 24

File size 7475 Ko

Informations accessibility

Compatibility

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About author(s)

Zuzanna Krüger

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