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Communications Writing and Design

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Communications Writing and Design

The Integrated Manual for Marketing, Advertising, and Public Relations

John Dimarco

Wiley-Blackwell
Publication date : 2017-03-14

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Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises

A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

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About the book

Author

John DiMarco

Imprint

Wiley-Blackwell

Collection

n.c

Publication date

2017-03-14

Pages

224 pages

Print ISBN

9781119118879

Language

English

Ebook informations

EAN PDF

9781119118916

Price

£36.87

Copy count 0

Print count 224

File size 87357 Ko

Informations accessibility

EAN EPUB

9781119118923

Price

£36.87

Copy count 0

Print count 224

File size 23101 Ko

Informations accessibility

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About author(s)

John DiMarco

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