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A Methodology to Envision Emotion-Focused New Product Ideas
Louise Reader
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It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically.
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Teresa Alaniz works as the Director of Design Delivery and Strategist at NiEW, an internationally award-winning Boutique Advisory firm based in Italy. She assists companies of various sizes, from small businesses to corporate entities, in their digital transformation. Her approach involves applying design methodologies across a range of sectors, including government entities, traditional businesses, and rising startups, to help them succeed in competitive markets through tailored consultancy. Teresa received her Ph.D. in Management Engineering from the University of Padua, Italy. Her research focused on developing a process for envisioning emotion-focused new product ideas. She also holds an MSc in Industrial Design from the University of Porto, Portugal. Prior to this experience, she was a Professor at the Monterrey Institute of Technology and Higher Education in Mexico, teaching courses in creativity and innovation, user experience, and entrepreneurship.
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