Academic Research in Business and the Social Sciences eBook
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About the book
Imprint
Collection
n.c
Publication date
2024-06-06
Pages
374 pages
Print ISBN
9783031565472
Language
English
Ebook informations
EAN PDF
9783031565489
Price
£42.19
EAN EPUB
9783031565489
Price
£42.19
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About author(s)


George P. Moschis is Professor of Marketing Emeritus at Georgia State University (USA); and Professor of Management at Mahidol University in Bangkok, Thailand. He is an internationally-known authority on consumer topics relevant to people at different stages in life, from children and adolescents to elderly. Professor Moschis established and directed for 33 yeas the globally-known Center for Mature Consumer Studies, has been studying consumers for five decades and has published large numbers of articles and books about their behaviors at various life stages and over the entire life course. Dr. Moschis is among the world’s most frequently cited researchers.

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