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Wine Management and Marketing, Volume 2

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Wine Management and Marketing, Volume 2

Responses of the Industry to Crises and New Expectations

Paul Amadieu, Foued Cheriet, Herve Hannin, Carole Maurel

Wiley-ISTE
Publication date : 2024-06-06

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With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities.

Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.

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About the book

Author

Paul Amadieu , Foued Cheriet , Herve Hannin , Carole Maurel

Imprint

Wiley-ISTE

Collection

n.c

Publication date

2024-06-06

Pages

368 pages

Print ISBN

9781786308740

Language

English

Ebook informations

EAN PDF

9781394301072

Price

£131.88

Copy count 0

Print count 368

File size 27095 Ko

Informations accessibility

EAN EPUB

9781394301119

Price

£131.88

Copy count 0

Print count 368

File size 12472 Ko

Informations accessibility

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About author(s)

Paul Amadieu

Foued Cheriet

Herve Hannin

Carole Maurel

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