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Target: Prime Time

Target: Prime Time

Advocacy Groups and the Struggle Over Entertainment Television

Kathryn C. Montgomery

Oxford University Press
Publication date : 1989-03-23

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Offering the first book-length exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure on prime-time TV. She vividly describes, for example, how the Catholic Church campaigned against Maude's abortion on the TV show, Maude; how outraged actors mobilized a national protest against the portrayal of blacks in the TV miniseries, Beulah Land; and how the Moral Majority waged a sophisticated campaign to "clean up TV," by threatening to boycott advertisers. Exposing the inner workings of network television as no other book has done, Montgomery's study demonstrates how behind-the-scenes struggles have shaped the images, messages, and values that enter people's homes every night. The book also raises critical questions about television's role in our society and its responsibility to the American public.

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About the book

Author

Kathryn C. Montgomery

Imprint

Oxford University Press

Collection

n.c

Publication date

1989-03-23

Pages

n.c

Print ISBN

9780198021650

Language

English

Ebook informations

EAN PDF

9780198021650

Price

£8.43

Copy count 0

Print count 0

File size 15217 Ko

Informations accessibility

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About author(s)

Kathryn C. Montgomery

Kathryn C. Montgomery teaches Film and Television at the University of California, Los Angeles. She has written for various publications, including the Journal of Communication and Columbia Journalism Review.

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