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Ecological Rationality

Ecological Rationality

Intelligence in the World

Gerd Gigerenzer, Peter M. Todd

Oxford University Press
Publication date : 2012-04-10

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"More information is always better, and full information is best. More computation is always better, and optimization is best." More-is-better ideals such as these have long shaped our vision of rationality. Yet humans and other animals typically rely on simple heuristics to solve adaptive problems, focusing on one or a few important cues and ignoring the rest, and shortcutting computation rather than striving for as much as possible. In this book, we argue that in an uncertain world, more information and computation are not always better, and we ask when, and why, less can be more. The answers to these questions constitute the idea of ecological rationality: how we are able to achieve intelligence in the world by using simple heuristics matched to the environments we face, exploiting the structures inherent in our physical, biological, social, and cultural surroundings.

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About the book

Author

Gerd Gigerenzer , Peter M. Todd

Imprint

Oxford University Press

Collection

n.c

Publication date

2012-04-10

Pages

n.c

Print ISBN

9780195315448

Language

English

Ebook informations

EAN PDF

9780199717941

Price

£68.56

Copy count 0

Print count 0

File size 4219 Ko

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About author(s)

Gerd Gigerenzer

Peter M. Todd

Peter M. Todd Professor Cognitive Science, Informatics, and Psychology at Indiana University Gerd Gigerenzer Director, Max Planck Institute for Human Development and Center for Adaptive Behavior and Cognition

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