Home Home >
Reference >
Political science >
Taking Aim at Attack Advertising

Taking Aim at Attack Advertising

Understanding the Impact of Negative Campaigning in U.S. Senate Races

Kim Fridkin, Patrick Kenney

Oxford University Press
Publication date : 2019-04-03

Voir les informations d'accessibilité

Add to basket

£15,50

Download | LCP DRM 🛈 Adobe DRM 🛈

Streaming

Add to my wish list

Louise Reader

Read on Louise Reader App.

Get £2.32 by recommending this book

Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.

Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.

PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette
EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)

Votre support de lecture	Format	Protection	Application
Ordinateur	-EPUB -PDF	DRM Adobe LCP	Lecture en ligne (streaming) Adobe Digital Editions(DRM Adobe) Thorium Reader (LCP)
Tablette et smartphone iOS / Android	EPUB PDF	LCP DRM Adobe	Application Louise Reader : IOS / Android(ne lit pas les fichiers protégés par Adobe DRM) Adobe Digital Edition : IOS/Android(Lit uniquement la DRM Adobe)
Liseuse	EPUB	DRM Adobe	Module de lecture de la liseuse
Liseuse Diva	EPUB	LCP DRM Adobe	Module de lecture de la liseuse Diva

Consultez l’aide pour en savoir plus.

About the book

Author

Kim Fridkin , Patrick Kenney

Imprint

Oxford University Press

Collection

n.c

Publication date

2019-04-03

Pages

n.c

Print ISBN

9780190947576

Language

English

Ebook informations

EAN PDF

9780190947583

Price

£15.50

Copy count 0

Print count 0

File size 8253 Ko

Informations accessibility

EAN EPUB

9780190947590

Price

£15.50

Copy count 0

Print count 0

File size 3451 Ko

Informations accessibility

Compatibility

To check the compatibility with your devices,
see help page

About author(s)

Kim Fridkin

Patrick Kenney

Kim L. Fridkin is a Foundation Professor of Politics and Global Studies at Arizona State University, where she has taught since 1989. She is an expert in the areas of women and politics, campaigns and elections, and U.S. voting behavior. She is the author of The Political Consequences of Being a Woman and has co-authored The Changing Face of Representation: The Gender of U.S. Senators and Constituent Communications, No Holds Barred: Negative Campaigning in the U.S. Senate, and The Spectacle of U.S. Senate Campaigns with Patrick J. Kenney. Patrick J. Kenney is Dean of the College of Liberal Arts and Sciences and a Foundation Professor of Politics and Global Studies at Arizona State University, where he has taught since 1986. He is an expert on campaigns, elections, and U.S. voting behavior.

You may also be interested in...