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Information Technology Strategies

Information Technology Strategies

How Leading Firms Use IT to Gain an Advantage

William V. Rapp

Oxford University Press
Publication date : 2002-08-01

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The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and the strategic principles employed.

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About the book

Author

William V. Rapp

Imprint

Oxford University Press

Collection

n.c

Publication date

2002-08-01

Pages

n.c

Print ISBN

9780195148138

Language

English

Ebook informations

EAN PDF

9780195348958

Price

£34.80

Copy count 0

Print count 0

File size 1311 Ko

Informations accessibility

EAN EPUB

9780190287399

Price

£34.80

Copy count 0

Print count 0

File size 2068 Ko

Informations accessibility

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About author(s)

William V. Rapp

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