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Consuming Angels

Consuming Angels

Advertising and Victorian Women

Lori Anne Loeb

Oxford University Press
Publication date : 1994-10-13

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Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine--The Lady, for instance--she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers. These arrestingly sexual and surprisingly powerful images are the subject of Consuming Angels, a major examination of how Victorian ads shaped social values. Stylishly written and featuring 73 reproductions, this book shows how ads used the hedonistic aspects of Victorian culture to sell their wares, glorified consumerism, and mythologized the middle-class life. Images of aggressive women, Loeb shows, played well to both men and women. And ultimately, these ads helped usher in the twentieth century with the creation of a new community: the community of consumers.

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About the book

Author

Lori Anne Loeb

Imprint

Oxford University Press

Collection

n.c

Publication date

1994-10-13

Pages

n.c

Print ISBN

9780195085969

Language

English

Ebook informations

EAN PDF

9780195358872

Price

£99.16

Copy count 0

Print count 0

File size 29276 Ko

Informations accessibility

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About author(s)

Lori Anne Loeb

Lori Anne Loeb is Assistant Professor of Modern British History at the University of South Carolina.

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