Six Degrees of Social Influence

Douglas Kenrick is Professor of Psychology at Arizona State University. He is author of 175 scientific articles, books, and chapters. His work integrates evolutionary psychology, cognitive science, and dynamical systems theory. He is the author of ISex, Murder, and the Meaning of Life: A Psychologist Investigates How Evolution, Cognition, and Complexity are Revolutionizing our View of Human Nature/I, and ISocial Psychology: Goals in Interaction/I (now in its 5th edition, with Steven Neuberg and Robert Cialdini). Noah J. GOLDSTEIN is Assistant Professor of Human Resources and Organizational Behavior at the Anderson School of Management at the University of California, Los Angeles. He conducts research on social influence and persuasion. He is co-author of a book on persuasion with Robert Cialdini and Steve Martin called IYes!: 50 Scientifically Proven Ways to Be Persuasive/I, a INew York Times/I bestseller that has been translated into over 25 languages. Sanford L. Braver is Professor of Psychology at Arizona State University. He has been the recipient of 17 competitively reviewed, primarily federal, research grants, which total to almost $20 million. His work has been quoted widely in the news media, including IU.S. News and World Report/I, IKiplinger's/I, IRedbook/I, IThe New York Times/I, IUSA Today/I, and IThe Wall Street Journal/I, and has been featured on ABC News' 20/20.