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Consumers, Corporations, and Public Health

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Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

John A. Quelch

Oxford University Press
Publication date : 2016-01-06

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The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.

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About the book

Author

John A. Quelch

Imprint

Oxford University Press

Collection

n.c

Publication date

2016-01-06

Pages

288 pages

Print ISBN

9780190235123

Language

English

Ebook informations

EAN PDF

9780190235130

Price

£36.91

Copy count 0

Print count 0

File size 39936 Ko

Informations accessibility

EAN EPUB

9780190235147

Price

£36.91

Copy count 0

Print count 0

File size 33382 Ko

Informations accessibility

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About author(s)

John A. Quelch

John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School and Professor in Health Policy and Management at Harvard School of Public Health.

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