Our LadBaby Journey

LadBaby has millions of fans around the world, but the journey to success has been anything but easy. Mark and Roxanne Hoyle, for the first time ever, will pull back the curtain to tell the true story of how they came from nothing and achieved success against all the odds.

A working class family who started off living on £20 a week and ultimately became bestselling authors, record-breaking musicians, and world-famous influencers, the Hoyles have overcome dyslexia, industry rejection, death threats, family betrayal and more - and now they're ready to tell their story.

From Mark and Rox's first meeting, to their reaction when Mark's first video went viral, and the moment they learned they had a no 1 single; to discussing sausage rolls with Elton John, becoming parents, and releasing their first book - LadBaby share all the major moments in their lives, including the crazy highs and tumultuous lows.

LadBaby has already captured the hearts of families across the nation with their honest and uproariously funny videos, their bestselling children's books, and their five UK number one singles at Christmas. Now is the perfect moment for fans to hear their their full story for the first time, in their own words.