Psychology of Relationship Banking - James Lynch eBook
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Psychology of Relationship Banking

Profiting from the Psyche

James Lynch


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Jim Lynch's latest book focuses on one of the major threats to the banking industry - customer defection. The tradition of customers remaining loyal to their banks is fast disappearing. The economic and social threads which linked banker and client have become frayed and easily broken by recession and other forces of change. Customer relationships in all sectors are in need of repair, not just economically but psychologically. This book is a guide to bankers and others in financial services on how to forge, renew or strengthen banking relationships.

About the book
Author
  James Lynch
Imprint
Woodhead Publishing
Collection
n.c
Publication date
1996-07-31
Pages
240 pages
Print ISBN
9781855732445
Language
English
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Defaut-Illustration James Lynch

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