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The Four Flows Model
Louise Reader
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Discusses interrelations or confluences among communication flows as the Four Flows Model of organizational communication
The Four Flows Model illustrates how communication makes an organization what it is, presenting in-depth information on the Communicative Constitution of Organizations (CCO). Written by a team of renowned experts in the field, this comprehensive resource is designed for all those involved in the study of organizations, particularly advanced students and researchers in Business, Sociology, Communication Studies, and the subdiscipline of Organizational Communication.
Organized into eleven substantial chapters, the text clearly and thoroughly explains all key aspects of Four Flows Theory (4F) and provides a theoretical grounding in its parent, Structuration Theory (ST). The book draws upon original research and evidence to demonstrate that organizations are not constituted in merely one way, but rather by four analytically different yet interconnected characteristic flows: Membership Negotiation, Self-Structuring, Activity Coordination, and Institutional Positioning. Throughout the book, the authors describe their theoretical developments through discussion of other key schools of CCO thinking, as well as important issues such as critical perspectives on organizing.
Articulating the significance of the Four Flows Theory for CCO scholarship, this innovative volume:
Highlighting the importance of studying organizations as novel social entities that rule the world, The Four Flows Model: The Communicative Constitution of Organizations is an excellent textbook for upper-level undergraduate and graduate courses on Organizational Communication, Structuration Theory, Organizational Communication, Management, Organizational Studies, and Public Administration, as well as an invaluable reference work for researchers and practitioners in the field.
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