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The Cambridge Handbook of Consumer Psychology

The Cambridge Handbook of Consumer Psychology

Cait Lamberton, Michael I. Norton, Derek D. Rucker

Cambridge University Press
Publication date : 2015-09-09

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Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.

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About the book

Author

Cait Lamberton , Michael I. Norton , Derek D. Rucker

Imprint

Cambridge University Press

Collection

n.c

Publication date

2015-09-09

Pages

n.c

Print ISBN

9781107069206

Language

English

Ebook informations

EAN PDF

9781316416594

Price

£59.07

Copy count 0

Print count 0

File size 9823142 Ko

Informations accessibility

EAN EPUB

9781316415184

Price

£59.07

Copy count 0

Print count 0

File size 4270 Ko

Informations accessibility

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About author(s)

Cait Lamberton

Michael I. Norton

Derek D. Rucker

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