Home Home >
Reference >
Business & economics >
Econometrics >
Best-Worst Scaling

Best-Worst Scaling

Theory, Methods and Applications

Terry N. Flynn, Jordan J. Louviere, A. A. J. Marley

Cambridge University Press
Publication date : 2015-09-23

Voir les informations d'accessibilité

Add to basket

£63,30

Download | LCP DRM 🛈 Adobe DRM 🛈

Streaming

Add to my wish list

Louise Reader

Read on Louise Reader App.

Get £9.50 by recommending this book

Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied.

Les livres numériques peuvent être téléchargés depuis l'ebookstore Numilog ou directement depuis une tablette ou smartphone.

PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette
EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)

Votre support de lecture	Format	Protection	Application
Ordinateur	-EPUB -PDF	DRM Adobe LCP	Lecture en ligne (streaming) Adobe Digital Editions(DRM Adobe) Thorium Reader (LCP)
Tablette et smartphone iOS / Android	EPUB PDF	LCP DRM Adobe	Application Louise Reader : IOS / Android(ne lit pas les fichiers protégés par Adobe DRM) Adobe Digital Edition : IOS/Android(Lit uniquement la DRM Adobe)
Liseuse	EPUB	DRM Adobe	Module de lecture de la liseuse
Liseuse Diva	EPUB	LCP DRM Adobe	Module de lecture de la liseuse Diva

Consultez l’aide pour en savoir plus.

About the book

Author

Terry N. Flynn , Jordan J. Louviere , A. A. J. Marley

Imprint

Cambridge University Press

Collection

n.c

Publication date

2015-09-23

Pages

n.c

Print ISBN

9781107043152

Language

English

Ebook informations

EAN PDF

9781316309032

Price

£63.30

Copy count 0

Print count 0

File size 6058352 Ko

Informations accessibility

EAN EPUB

9781316288306

Price

£63.30

Copy count 0

Print count 0

File size 10834 Ko

Informations accessibility

Compatibility

To check the compatibility with your devices,
see help page

About author(s)

Terry N. Flynn

Jordan J. Louviere

A. A. J. Marley

You may also be interested in...