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Brands, Competition Law and IP

Brands, Competition Law and IP

Deven R. Desai, Ioannis Lianos, Spencer Weber Waller

Cambridge University Press
Publication date : 2015-07-20

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Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States.

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About the book

Author

Deven R. Desai , Ioannis Lianos , Spencer Weber Waller

Imprint

Cambridge University Press

Collection

n.c

Publication date

2015-07-20

Pages

n.c

Print ISBN

9781107103467

Language

English

Ebook informations

EAN PDF

9781316391013

Price

£109.72

Copy count 0

Print count 0

File size 19047785 Ko

Informations accessibility

EAN EPUB

9781316389812

Price

£109.72

Copy count 0

Print count 0

File size 1956 Ko

Informations accessibility

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About author(s)

Deven R. Desai

Ioannis Lianos

Spencer Weber Waller

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