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Crisis, Resilience and Survival

Crisis, Resilience and Survival

Lessons from the Global Auto Industry

Matthias Holweg, Nick Oliver

Cambridge University Press
Publication date : 2015-12-01

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Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this huge but turbulent realm of business. Long-term overcapacity and swings of the economic cycle mean that many car companies are in financially perilous positions. Yet failures of auto companies are rare, and many have bounced back from the brink. Using the concept of the 'survival envelope', Holweg and Oliver argue that the ability to design, develop, manufacture and distribute vehicles competitively is not the only factor in ensuring success. Using detailed analyses of two failures (Rover and Saab) and two near-misses (Chrysler and Nissan) they explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure in this global industry. This book will appeal to anyone working in, or studying the auto industry, as well as those interested in corporate success and failure.

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About the book

Author

Matthias Holweg , Nick Oliver

Imprint

Cambridge University Press

Collection

n.c

Publication date

2015-12-01

Pages

n.c

Print ISBN

9781107076013

Language

English

Ebook informations

EAN PDF

9781316484975

Price

£37.98

Copy count 0

Print count 0

File size 4273763 Ko

Informations accessibility

EAN EPUB

9781316481967

Price

£37.98

Copy count 0

Print count 0

File size 3471 Ko

Informations accessibility

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About author(s)

Matthias Holweg

Nick Oliver

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