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Business Model Innovation

Business Model Innovation

Strategic and Organizational Issues for Established Firms

Constantinos Markides

Cambridge University Press
Publication date : 2023-06-29

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Digital technologies have allowed for the proliferation of new business models, something that has attracted the attention of academic research. Much of this research has focused on (i) understanding what a business model is and its theoretical connection to the concept of strategy, and (ii) exploring what business model innovation is and what its sources and outcomes are. Less work has gone into studying the issues that established firms face in business model innovation – such as how to respond to the arrival of a disruptive business model in one's industry, or how to compete with dual business models or how to migrate from one business model to another. This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.

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About the book

Author

Constantinos Markides

Imprint

Cambridge University Press

Collection

n.c

Publication date

2023-06-29

Pages

n.c

Print ISBN

9781108995054

Language

English

Ebook informations

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9781108999397

Price

£18.99

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File size 1618 Ko

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EAN EPUB

9781108999175

Price

£18.99

Copy count 0

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File size 2714 Ko

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About author(s)

Constantinos Markides

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