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Polls, Pollsters, and Public Opinion

Polls, Pollsters, and Public Opinion

A Guide for Decision-Makers

Clifford Young, Kathryn Ziemer

Cambridge University Press
Publication date : 2024-07-04

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A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion.

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About the book

Author

Clifford Young , Kathryn Ziemer

Imprint

Cambridge University Press

Collection

n.c

Publication date

2024-07-04

Pages

n.c

Print ISBN

9781108479554

Language

English

Ebook informations

EAN PDF

9781108858908

Price

£27.42

Copy count 0

Print count 0

File size 3348 Ko

Informations accessibility

EAN EPUB

9781108802710

Price

£27.42

Copy count 0

Print count 0

File size 7834 Ko

Informations accessibility

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About author(s)

Clifford Young

Kathryn Ziemer

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