Integrated Digital Marketing in Practice eBook
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Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities.

About the book
Author
Andrew  Corcoran
Imprint
Cambridge University Press
Collection
n.c
Publication date
2023-04-13
Pages
n.c
Print ISBN
9781009204361
Language
English
Ebook informations
EAN PDF
9781009204347
Price
£44.31
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Copy count 0
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File size 7414 Ko
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EAN EPUB
9781009204354
Price
£44.31
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Copy count 0
Print count 0
File size 11469 Ko
Ce livre est accessible aux handicaps   Informations accessibility
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Defaut-Illustration Andrew Corcoran

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